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In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs. And more than ever, they need a trusted voice to tell those stories.Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.
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The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.
In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
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To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.