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A couple of years ago, I had worn out my favorite pair of jeans.
When I went shopping for new ones, it was difficult to find high-quality jeans at an affordable price.
SL: There’s a lot of opportunity that exists right now in the online retail & fashion world.
I’m most excited about vertically-integrated online brands like Everlane, Frank & Oak, Bonobos, etc.
Following Parke’s successful Kickstarter campaign, we sat down with Solomon to learn more. We offer luxury apparel that combines artisan craftsmanship, high-quality fabrics, and exceptional fit.
WJ: What opportunities in online retail excite you the most?
So I learned to make my own jeans as a hobby, and soon enough, other friends were asking me to make jeans for them. My professional background is in product development and design in the technology world.
It was actually a very fluid transition to apply design principles from the online world into the development of physical goods.
For our Kickstarter campaign, we launched our first line of premium jeans that feature a unique selvedge stretch fabric. SL: I started with selvedge denim because it’s a product category that I’m personally passionate about.
“Technologically advanced” refers to the technology in the fabric, which uses multiple stretch components in core-spun stretch yarns to increase durability, comfort, and fit. Selvedge refers to the way the denim is woven, using antique-style shuttle looms.